1. National Council of Social Service
2. TOUCH Community Services
3. Agency for Integrated Care
4. AMKFSC Community Services Limited
5. Campus PSY
6. Care Corner Singapore
7. CARE Singapore
8. Community Health Assessment Team
9. Fei Yue Community Services
10. Health Promotion Board
11. Institute of Mental Health
12. Intellect*
13. Limitless
14. Lutheran Community Care Services
15. Meta
16. MINDSET Care Limited (Jardine MINDSET)

17. Ministry of Culture, Community & Youth*
18. Families for Life Council**
19. Republic Polytechnic
20. Resilience Collective
21. Samaritans of Singapore
22. SG Enable
23. SHINE Children & Youth Services
24. Silver Ribbon
25. Singapore Anglican Community Services
26. Singapore Association for Mental Health
27. Singapore Children’s Society
28. Singapore National Employers Federation*
29. Stellar Lifestyle Pte Ltd
30. Temasek Polytechnic
31. Workplace Safety and Health Council*

• These partners will engage customers to promote the message that Mental Wellness Begins with All of Us.
• An estimated 10,000 message cards will be distributed at outlets in Jewel.

• First 100 customers who buy 1 scoop of ice cream will get another 1 scoop of ice-cream free at the Jewel store (6-8 September).

• Introducing a new item on the menu, known as the BRAVE Sundae, in line with BTL.

• Complimentary Salted Egg Fish Skin (50g) with a minimum spending of $30 (1-10 September).

• A free dish will be offered when patrons quote #beyondthelabel when ordering (4-10 September).

• Offering a 10% discount off all menu items (8 September).

Aligned with the World Mental Health Day theme of “Stand Together for Mental Health”, AIC and the community partners are coming together to build awareness and knowledge of mental health, empower visitors with resources and promote self-care to achieve better well-being.

Visitors can immerse in a virtual reality experience to better understand persons with mental health issues, build empathy and gain insights into their challenges. They can also learn about signs and symptoms of various mental health conditions and dementia through the E-Learning module and pick up self-care tips to enhance mental well-being.

Lastly, visitors can gain insights into their emotions through a live drawing activity where an artist will personalise an art piece based on their feelings.

The Campus PSY booth showcases educational short films on mental health, which includes topics like "Destigmatising a Counselling Session in School / Workplace". Visitors can interactively experience these films, fostering meaningful conversations on mental health matters.

Campus PSY volunteers will also facilitate small group discussions. Through these discussions, attendees can delve into important issues surrounding mental health stigma, help-seeking behaviours, peer support, referrals, and community mental health resources in Singapore, which aligns perfectly with this year's theme: “Mental Wellness Begins with All of Us”.

Visitors will immerse themselves in an eye-opening experience through an interactive visual novel by Limitless. Multiple screens, such as laptops, tablets, and headphones, will be available for visitors to experience "A Day in the life" of a youth struggling with depression.

This unique visual novel follows a "choose your own adventure" style, allowing visitors to make choices impacting the youth's day and mental well-being. From struggling to leave the house for school to experiencing social withdrawal and difficulty with friends, the novel offers insights into the day-to-day challenges faced by youth with depression.

Visitors will receive cards that bring them to various mindfulness exercises on mindline.sg and will be encouraged to sign up for an account on ‘Let’s Talk’ to share what mental health means to them.

Visitors will also get a chance to catch a Mili plushie from the mindline.sg claw machine. The Mili plushie also doubles as a stress ball and contains a QR code that brings users to mindline.sg whenever they need self-help resources.

The MINDSET booth seeks to reinforce the BTL Fest message of “Mental Wellness Begins with All of Us” via an interactive game of matching cards. Visitors of the booth can learn about the signs and symptoms of various mental health conditions, and help to spread positive mental health messages through the complimentary temporary tattoos provided!

In line with the central theme of "Mental Wellness Begins with All of Us," SAMH presents the booth "Emote Well," inviting visitors to embark on a journey of self-discovery.

The booth delves into the realm of enhancing emotional awareness and comprehending how emotions significantly impact overall wellbeing. Through interactive displays and insightful activities, visitors will gain valuable insights into recognising, expressing, and harnessing emotions for a healthier mind.

"How Have You Bean?" is an interactive engagement booth with five stations. It aims to provide visitors with a platform to learn more about mental health and reflect on their mental health journey to gain more personal insights and self-management strategies.

At the booth, visitors can participate in activities such as "What we see & What we don't", where they can interpret pictures and compare their interpretations with the actual narrative, allowing them to learn the importance of understanding things beyond how they appear.

They can also craft their own "Tokens of Love”, by designing supportive badges to commit to doing something for themselves or others, reinforcing the key message "Be Brave, Be There for Others".

As part of the experience at the Temasek Polytechnic booth, visitors can enjoy Sand Tray Therapy, a form of expressive therapy that allows individuals to make the unconscious conscious. By using miniatures to construct their own world, visitors can explore and resolve conflicts, remove obstacles, and ultimately gain a deeper acceptance of themselves.

The BTL Exhibition aims to educate visitors about various mental health conditions, as well as correct misconceptions.

Visitors can also participate in a pebble painting activity, where they can leave encouraging messages on it. The pebbles will be collected to build a pebble walk in the neighbourhood.

Participants can expect to learn about the benefits of various essential oils and how each one can contribute to managing their mental well-being.

Participants will have the opportunity to relax and connect with themselves through the creation of Zentangle drawings. Zentangle is a relaxing and therapeutic art form that uses a microtip pen to create intricate patterns on a small piece of paper.

The Human Library offers a unique, honest and up-close experience with persons with mental health conditions to engage in authentic sharings, normalise conversations surrounding mental health, and break down barriers to reduce mental health stigma.

Participants will learn different types of exercise that will help to ease their pain and lead a healthy lifestyle for better mental wellness.

It showcases various LEGO® sets done by child service users from various social service agencies. They were taught to portray their emotions through LEGO® bricks and other creative materials.

• BTL Roving Exhibition
• Partner Booths
• BRAVE Mascot Appearance

• BTL Roving Exhibition
• AR Photo Booth
• Partner Booths
• BRAVE Mascot Appearance

• Be a Samaritan programme

• Stress Management workshop
• Suicide Intervention workshop
• Peer Support workshop

• Stress Management workshop
• Mindfulness workshop
• Resilience Building workshop
• Parent-Child Coping Skills workshop
• Anger Management workshop
• Peer Support workshop
• Self-Care workshop

• Mobile exhibitions with pebble painting

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